Taconic Research specializes in producing custom survey data of all kinds mainly for institutional investors. We create ‘custom panels’ — small audiences of professionals assembled based on very specific expertise criteria. Custom panels can be comprised of any type of professional—lung cancer specialists, oil rig operators, chief technology officers at private companies. We are experts in finding any audience and doing so in the most economical way possible.
We are highly skilled at writing surveys in a way that makes survey data most useful for investors. We understand that surveys come down to measuring three factors above all else: awareness, sentiment, and intentions. We also understand that writing good survey questions is a skill most professional investors don’t have time to learn. We produce surveys end-to-end for our clients– drafting questions, launching surveys, collecting data, organizing and presenting the results, and offering interpretation and analysis. ##