Taconic Research is qualitative B2B market research company. We engage directly with thousands of business owners, key opinion leaders (KOLs) and difficult-to-find consumer groups. We generate custom survey and interview data on dozens of companies and supply chains. Our work is designed to address key questions surrounding an industry or competitive market. Anywhere better market intelligence data are needed, we go out and build that data using proprietary, compliance-driven methods.
To do this we build Custom Panels.
Custom Panels are specialized audiences– usually 10-100n – assembled on the basis of precise experience criteria. We are experts at finding, recruiting and verifying any specialized audience. We build Custom Panels in order to survey or interview the panelists regarding their decisions, intentions and opinions on various products and services they may be evaluating or using. We then gather the data from thousands of surveys and interviews conducted each year and share the data with our clients.
Our customers are both investment firms and operating companies across a variety of industries. Some clients call what we do “primary research;” others view it as “competitive intelligence.” Whatever the label, we help business owners capture a complete picture of what’s occurring in some marketplace. Our work helps our customers make more-informed investment decisions.