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Table

Taconic Custom Panels

  • Speed: 2-4 weeks
  • Incentives: High incentives paid
  • Panel Size: Small (n= 20-150)
  • Anonymity: No — Panelist IDs provided/verified
  • Panelists manually vetted: Yes
  • Direct contact with panelist: Yes — you can follow up directly with any respondent
Traditional Market Research Panels

  • Speed: a few days
  • Incentives: Low incentives paid
  • Panel Size: Large (n = 1000+)
  • Anonymity: Yes
  • Panelists manually vetted: No
  • Direct contact with panelist: No

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