Taconic Custom Panels
- Speed: 2-4 weeks
- Incentives: High incentives paid
- Panel Size: Small (n= 20-150)
- Anonymity: No — Panelist IDs provided/verified
- Panelists manually vetted: Yes
- Direct contact with panelist: Yes — you can follow up directly with any respondent
Traditional Market Research Panels
- Speed: a few days
- Incentives: Low incentives paid
- Panel Size: Large (n = 1000+)
- Anonymity: Yes
- Panelists manually vetted: No
- Direct contact with panelist: No